Blooming into the summer! What better plant to do that with than the hydrangea. In order to inform consumers of this, ‘the International Hydrangea Week’ is to be organised for the fourth time in 2019. Week 22 (27 May – 2 June) will be all about these colourful eye-catchers for the garden and home.
The purpose of ‘the Hydrangea Week’ is to raise general public awareness about the versatility of the total product group (as a garden plant, indoor plant and cut flower). Through consumer media, social media and in-store communication, we aim to spread the message of ‘Blooming into the summer with hydrangeas’ wherever possible in the Netherlands and Germany.